Heard much about "personalised customer service", I do not really understand the hype about which it has been. Is it only for big companies having a giant pool of data? Does personalized customer service work for the small players too? But what's the real difference in retention and satisfaction with customers?
It’s not just about data, but data certainly plays a huge part in it! Personalization helps businesses of all sizes by creating tailored experiences that resonate with customers. From small businesses to big corporations, every company can benefit by understanding their customers’ history, preferences, and behaviors. By doing this, companies can deliver more relevant and timely interactions, which boosts customer satisfaction. I suggest checking out this insightful article on the subject: https://growthscribe.com/personalization-in-customer-service-leveraging-data-for-superior-experiences/.
