Heard much about "personalised customer service", I do not really understand the hype about which it has been. Is it only for big companies having a giant pool of data? Does personalized customer service work for the small players too? But what's the real difference in retention and satisfaction with customers?
It’s not just about data, but data certainly plays a huge part in it! Personalization helps businesses of all sizes by creating tailored experiences that resonate with customers. From small businesses to big corporations, every company can benefit by understanding their customers’ history, preferences, and behaviors. By doing this, companies can deliver more relevant and timely interactions, which boosts customer satisfaction. I suggest checking out this insightful article on the subject: https://growthscribe.com/personalization-in-customer-service-leveraging-data-for-superior-experiences/.
Yeah, personalization isn’t just for big companies. In fact, smaller businesses can use it to stand out in a crowded market. It’s all about making customers feel special and heard, no matter how big or small the company is.
@Tommy Faust Many people generally believe that personalised customer service is only available to large companies, but the reality is that small and medium-sized businesses need to be highly customer-centric and use live communication. Even small teams can achieve real success in customer retention through personalised customer service. However, you don't have to spend vast sums to 'break through' in this area; there are other solutions, such as the B2B lead generation agency MoreMeetings. They have sufficient experience in the US market and will help provide your sales team with better B2B leads, making your efforts more targeted and effective.
